Insights | Cases

Fast and fact-based process.

Client

Electronics

Challenge

The marketing department was overwhelmed with tasks. At the same time, the client had implemented a new strategy that required the marketing department to transform their way of working and deliver on key projects. The marketing department found itself caught between a history of being highly responsive to requests and the new strategy, which called for a more selective and proactive approach. The client needed the marketing department to swiftly rearrange priorities, realign expectations, and adopt a new proactive mindset.

Solution

The marketing department participated in a Benelizer® Prioritization Workshop where all current and future tasks were mapped against the new strategy. This exercise provided clarity on which projects and services should be discontinued and which tasks should receive more attention. From a history of individually servicing their own internal customers the team became aligned on the new common goals and priorities. The team produced a Score Map of their priorities, which was presented to the management.

Benefits

Fast and fact-based process.

Ownership of new role and priorities.

Transparent results that could be shared and aligned with management.