How to prioritize, when everything is important
Read why more discussions do not always increase the clarity of what you should prioritize - and how criteria make it possible for you to clearly distinguish between the initiatives, and provide certainty that you are making the right choices.

If you have been involved in prioritizing between different projects and ideas, you may have found it really difficult. And the more you discuss - the harder it becomes to choose.
Most of us think that if we just discuss all the topics thoroughly, it will become clear what we should choose. However, there are a number of situations where the discussion-based method is not very efficient - for example, if you have to choose between many good initiatives. Then you may find that the more you discuss things, the more good reasons you will find to carry it all out - and the more you will be confirmed that everything is important.
This means that the more you discuss, the harder it becomes to agree - and deselect something. And that, in the end, may mean that the prioritization becomes a bit random. Or maybe you end up NOT prioritizing and working a little on it all and that is neither efficient nor motivating.
You can shorten, simplify and improve your prioritization process by using criteria. Criteria that systematically uncover the value and feasibility of the initiatives. It enables you to clearly distinguish between the measures, and gives you the certainty that you are making the right choice. This ensures that you prioritize and focus your efforts on the initiatives that create the MOST value.
Benelizer's cloud solution makes it easy for you to work with criteria-based prioritization. You can also learn more about the method at one of our master classes or workshops.