Insights | Cases

A speedy process that frees up valuable resources.

Client

Telecommunications

Challenge

The client operates in a fast-paced market characterized by low inherent customer loyalty. To acquire and retain customers, they rely on the continuous release of new product add-ons. There is a constant inflow of ideas. Picking the wrong ideas or spending to too much time selecting and implementing each idea is very costly. Therefore, the client wanted to gain a competitive advantage by speeding up the release cycle and improving the hit rate.

Solution

The client implemented Benelizer® Cloud to replace layered multi-step processes with direct assessments from business managers and developers. Benelizer® Cloud enables the client to swiftly disqualify ideas without investing time and resources in budgets, documentation, and mock-ups. Furthermore, early insights from both business managers and developers ensure that only impactful and feasible ideas are selected.

Benefits

A speedy process that frees up valuable resources.

Accurate qualification thanks to the systematic use of criteria.

Improved alignment between business managers and developers due to increased transparency.