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High executability

High ownership

Efficient format

Workshop | Benelizer® Ideation Workshop

Find new paths and ways of doing things

Benelizer® Ideation Workshop is a thoroughly tried, tested and effective method to gather a group around a theme, have everyone participate and find new concrete ideas to improve, for instance, your products, processes and cooperation. After the workshop you will have a portfolio of concrete ideas of new ways to do things.

Program

1 | Stimulation

Presentation of theme. This ensures that all participants have the same starting point and gather around the challenge

Sharing experiences. This ensures that the theme is unfolded and that the ideas become relevant and targeted

Mapping of stakeholders and opportunities. This ensures that you don’t overlook any ideas or possible paths

1 | Stimulation

Presentation of theme. This ensures that all participants have the same starting point and gather around the challenge

Sharing experiences. This ensures that the theme is unfolded and that the ideas become relevant and targeted

Mapping of stakeholders and opportunities. This ensures that you don’t overlook any ideas or possible paths

2 | Formulation of suggestions

Individual formulation of suggestions. This ensures that everybody is heard and that as many ideas as possible are brought to the surface

2 | Formulation of suggestions

Individual formulation of suggestions. This ensures that everybody is heard and that as many ideas as possible are brought to the surface

3 | Scoring the ideas

Assessment of ideas. The participants assess all ideas individually with a clear set of criteria. This ensures that all participants are heard equally about all ideas

Review of results. Benelizer’s SCORE map places all the ideas in a matrix showing how valuable they are and how easy they would be to execute

3 | Scoring the ideas

Assessment of ideas. The participants assess all ideas individually with a clear set of criteria. This ensures that all participants are heard equally about all ideas

Review of results. Benelizer’s SCORE map places all the ideas in a matrix showing how valuable they are and how easy they would be to execute

Kristoffer Sundberg

CEO, Sun-Air of Scandinavia

We have been working with Benelizer for a longer period of time, both in the management team and in our teams. Benelizer has innovative solutions and has the methods to create an overview and simplifying things. I have been very pleased with the collaboration and their approach to our business. They get my warmest recommendation.

Henrik Nielsen

Executive Vice President, Northern Europe, DSV

Thank you very much for your classes. They have initiated many important conversations in our organisation and I feel certain that we will never forget the key insights.

Poul Lund Christensen

Managing director, GTS Nordic

Benelizer has created clarity and quickly identified the areas we need to focus on in order to achieve our goals. It has saved us many hours of work and means that we can work efficiently with our initiatives.

Gains

Guarantee of relevant ideas of high quality

Concrete ideas and suggestions for solutions to a specific challenge

Everyone is heard – no good ideas are overlooked

The ideas are concretely formulated and prioritized on the spot

Benefits

Works with all personality types – even the “quiet ones”

High ownership – the ideas do not need to be “sold” afterwards

Small groups make it easy to arrange

Facts

Language:

Danish or English

Duration:

3 hours excl. breaks

Number of participants:

Up to 12

Location:

On site

Target group

Benelizer® Ideation Workshop can be used to get ideas for projects, products, processes, efficiencies, improvement initiatives, etc.

Customizations

It is possible to let more persons than just the workshop participants assess the ideas from the workshop. This is possible with Benelizer’s app, where you can invite an unlimited number of employees to score and assess the ideas from the workshop.

A “Peer Review” like this is an efficient way of including more people and creating even higher validity and support.

Prices

from 4,000 EUR

Facilitator

Heini L. Hansen has 20 years of international leadership experience. Heini has a degree in civil economics from Copenhagen Business School (CBS) in Copenhagen. He has also completed leadership courses at MIT, Harvard and Berkeley in the US.

Christina Bendixen Andersen has worked with business development, communications and marketing since 2003. Christina has a degree in communications from Copenhagen Business School (CBS).

Happy customers

Questions and answers

]

Which advantages are there compared to the use of external specialists?

Benelizer® Ideation Workshop

External specialists

Relevance of suggestions

“Tailored”

It is you who make the suggestions based on your joint knowledge about clients, processes, opportunities and challenges. In other words, it is the persons who best know the company, who find the solutions. This guarantees high relevance and likelihood of realization.

“Best practice”

Suggestions are often based on literature, best practices or experiences from other companies. This involves the risk of you not finding solutions that are better than the competitors’ – or solutions that won’t fit with your own company.

Calender time until suggestions

1 day

The process is designed to quickly get the participants’ knowledge turned into concrete suggestions.

30 – 90 days

It will often take a long time for external specialists to get to know your company and to start bringing ideas to the table.

Price

Low

Tried and tested methodology and technology makes the process efficient.

High

Often many man hours at a high hourly rate, including time spend for investigation and reporting.

Ownership of suggestions

High

Suggestions are made and assessed by the ones who need to bring them to life in the company. This guarantees a wide support and a high ownership.

Uncertain

Often, there will be a need to “sell” the solutions to the organization or a need for comprehensive change of management.

]

Which advantages are there compared to traditional brainstorming?

Benelizer® Ideation Workshop

Traditional brainstorming

Total use of hours per participant

3.5 hours

No need for subsequent specification of proposals.

approx. 12 hours

A traditional brainstorming often takes a fair amount of time for the following specification of proposals.

Calender time until solution

approx. 1 week

Proposals are selected when the workshop is completed.

approx. 60 days

Often, a lot of time will be needed after brainstorming before proposals have been concretized, presented and selected.

Choice of solution

Criteria-based

The scoring and selection criteria are clear, which ensures focus on solutions with high value and high likelihood of realization.

Discussion-based

Risk of focus on the most comprehensive or complicated solutions or the participants who speak the loudest or most convincingly about their own suggestions.

Demands for participants

Moderate

All suggestions are heard and assessed equally and independently of the participants speech skills. Therefore, the only requirement is that the participants have experience with or knowledge about the topic.

High

The outcome depends on how active, open and cooperative the participants are, as well as the participant’s speech and listening skills.

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