Insights | Ideation

Read how you can collectively find good solutions - even when a lot is at stake, there are conflicting interests, or things have reached an impasse.

If you have worked with idea generation or conducted brainstorming sessions, you may have experienced difficulties in inspiring the participants. Most of us believe that we need to create a lot of positive atmosphere, motivation, and enthusiasm right from the beginning. We think it is NECESSARY to ignite creativity.

However, in many situations, a pep talk has the opposite effect and can cause many participants to disengage. This is truly unfortunate because, in most cases, the "good atmosphere" is not a prerequisite for finding solutions and generating ideas.

On the contrary, it often happens that the positive atmosphere, motivation, and enthusiasm emerge as the participants discover solutions.

Benelizer® Ideation Workshop is based on a process that does not depend on everyone being enthusiastic from the start. We measure success by whether the participants are happy when we are finished. This means that we can always find good solutions - even when a lot is at stake, there are conflicting interests, or things have reached an impasse.