Optimizing strategic value creation in product development
Media and services
To penetrate new domains and maintain market-leading positions in existing domains, the client needed to change the prioritization of development resources from an opportunistic, resource-driven approach to one that would guarantee both commercial and strategic benefits. Operating with shared development resources and in markets with influential customers, the client needed to maintain flexibility and responsiveness to customer requests.
The client implemented a strategic Score Map for potential product improvements and development efforts in each product line. The Score Maps are updated quarterly by the product managers. The solution improves prioritization and eliminates resources spent on non-value-creating initiatives. The shared Benelizer® dashboards provide visibility and build alignment across all product lines and organizational levels.
Low effort required to maintain a strategic overview for all products.
Product development creates significantly more commercial and strategic value due to improved prioritization and visibility.
Speed and responsiveness are maintained as the solution does not introduce bureaucratic processes.