Insights | Feedback

Learn how to use criteria to secure critical feedback

If you've tried to get feedback from customers, users or colleagues on a project or solution you've been working on - you may have experienced getting something completely different than you expected.

One of the reasons may be that you have used a comment-based feedback model. Most of us think that if we show what we have made to those who need it and ask them to comment - then we will know what is missing and need to be made so that everything becomes perfect. The reality, however, is that it is very random what feedback you get if you just ask "do you have any comments?".

This is because that question encourages you to share your TASTE and your immediate impulses - rather than provide targeted feedback. And one's impulses are affected by a lot of things that have nothing to do with the case or the solution. Everything that you just happen to be preoccupied with. Therefore, you may have also have experienced getting different comments from the same people if you have asked them on different days.

In addition, most people will have an opinion if you ask for a comment. However, this does not mean that the opinion is relevant in relation to the person's professionalism or what you want to get feedback on. So when you ask for comments, you risk that the feedback you get will be very noisy and random. And you risk that the most valuable feedback is overlooked or never given.

If you want to ensure useful and relevant feedback, you need to replace the comment-based feedback model with a criteria-based feedback model. Criteria-based feedback is built on a set of criteria that different stakeholders must refute or confirm. Criteria that capture critical errors and shortcomings and ensure that the solution you are working on will work and become a success.

Benelizer's cloud solution makes it easy for you to work with criteria-based feedback. You can also learn more about the method in one of our master classes.