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Benelizer® Cloud
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Applications
Risk monitoring
Prioritization
Portfolio management
Strategy execution
General information
Benelizer® Score Map
3 unique benefits from Benelizer® Cloud
API integration
Plans and prices
Free resources
See demo version
Take business case test
Video tutorials
Consulting
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Workshops
Benelizer® Prioritization Workshop
Benelizer® Innovation Workshop
Benelizer® Strategy Execution Workshop
Master Classes
Master Class in criteria based feedback
Master Class in value-based prioritization
Insights
About us
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Dansk (Danish)
English UK

Strong methodology for

prioritization and risk management

About Benelizer A/S
Benelizer A/S empowers organizations with the tools, knowledge, and frameworks necessary to improve decision-making, prioritize effectively, and reduce risks on business critical projects.

Benelizer A/S was founded in 2016 on the following business idea:

To build a methodology and technology
that will enable clients to leverage readily available human insights
to guide critical business decisions, prioritize efforts, and increase
the likelihood of success for important projects

The core methodology developed by Benelizer is criteria-based decision-making, which involves using predefined criteria to analyze, track and prioritize tasks, projects, and ideas. This approach helps organizations make informed decisions based on objective criteria and fosters a sense of ownership and alignment among employees.

Benelizer® Cloud makes it effortless and cost-effective to establish and maintain an actionable, tactical overview of a wide range of business challenges. Benelizer® Cloud automatically collects valuable and readily available human insights from relevant contributors. The collected insights are automatically processed and presented in clear and meaningful dashboards that facilitate targeted decision-making by highlighting real-life issues, obstacles, and opportunities.

Benelizer's workshops, such as the Strategy Execution Workshop, Innovation Workshop, and Prioritization Workshop provide structured formats for teams to collaborate, align strategies, generate ideas, and prioritize initiatives. These workshops utilize the criteria-based methodology and aim to produce concrete solutions and decisions with a high likelihood of success.

In addition to workshops, Benelizer offers Master Classes focused on specific areas such as value-based prioritization and criteria-based feedback. These classes enhance participants' competencies in criteria-based decision-making, simplification techniques, and strategic alignment.
Partners
Heini L. Hansen, Managing Partner
Heini L. Hansen is a visionary innovator and seasoned business leader with an impressive 25-year track record of driving innovation in products and services across multiple industries and domains. Heini holds a degree in Economics from Copenhagen Business School (CBS) and certificates in innovation, strategy, and decision-making from esteemed business schools such as MIT, Harvard, and Berkeley.

His multidimensional approach, which combines technological knowledge, commercial thinking, and a commitment to simplicity and practical value, has consistently yielded positive outcomes. This approach has enabled him to provide impactful solutions for clients in Europe, Asia, and the USA, including renowned brands such as Apple, Intel, NASA, and Hitachi.

Heini is the principal architect behind Benelizer's methodology and technology.
Experience
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CMO, webCRM
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Vice President, Image Metrology
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CEO / Co-founder, ViaVision
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Co-founder, Netsundhedsplejerske
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Heini is also the author of the leadership handbook, “Content Marketing Maskinen“.
T   Connect on LinkedIn
Erik Maltby, Partner, Co-founder
Erik Maltby is a highly accomplished leader and serial entrepreneur, known for his exceptional track record in creating and scaling successful companies. With a strong passion for innovation and strategic vision, Erik has consistently achieved outstanding results throughout his career. Erik holds a master’s degree in computer science (MScEE) from the Technical University of Denmark (DTU).

With a unique blend of technical acumen and business savvy, Erik has successfully led multiple technology-driven ventures to success. Erik's profound expertise in IT, coupled with his outstanding programming skills, is essential in ensuring that Benelizer® Cloud remains fast, reliable, and secure.
Experience
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CTO / founder, webCRM
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Vice President, DMR Consulting / Fujitsu Consulting
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Managing Director, Adcore
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Managing Director, PwC Consulting
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CEO / founder, Mark Information
T   Connect on LinkedIn
Christina Bendixen Andersen, Partner
Christina Bendixen Andersen is an exceptionally skilled professional with a wealth of experience in business development, communications, and marketing. With over 20 years of dedicated work in these fields, Christina has established herself as an expert in uncovering and nurturing the unique essence of B2B products and services. Christina holds a master’s degree in communications from Copenhagen Business School (CBS).

Beyond her professional accomplishments, Christina is known for her dedication to excellence, exceptional analytical skills, and strong sense of purpose. Christina’s ability to distill complex issues and prioritize customer-centric approaches plays a pivotal role in shaping Benelizer® Cloud, services, workshop formats, and master classes.
Experience
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Digital Marketing Specialist, Struers
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Content Manager, webCRM
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Marketing Responsible, D4 Enterprise Solutions
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Business Development, Chr. Hansen
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Project Manager, Citroën
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Christina is also the author of the leadership handbook, “Content Marketing Maskinen“.
T   Connect on LinkedIn
Lise Balstrup, Partner
Lise Balstrup has an impressive track record in leadership, development, and project management. She holds a degree in Chemical Engineering from the Technical University of Denmark (DTU).

Throughout her career, Lise has consistently demonstrated her expertise in driving successful projects and delivering exceptional results. In addition to her academic and professional achievements, Lise is renowned for her exceptional interpersonal skills. Lise's exceptional aptitude for building and nurturing relationships plays a crucial role in driving customer success at Benelizer®.
Experience
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CEO / Founder, Balstrup Review
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CTO, Flügger A/S
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Director (PMO and Development), Chr. Hansen A/S
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Director (R&D and Application), DuPont Health & Nutrition
T   Connect on LinkedIn
Heini L. Hansen, Managing Partner
Heini L. Hansen is a visionary innovator and seasoned business leader with an impressive 25-year track record of driving innovation in products and services across multiple industries and domains. Heini holds a degree in Economics from Copenhagen Business School (CBS) and certificates in innovation, strategy, and decision-making from esteemed business schools such as MIT, Harvard, and Berkeley.

His multidimensional approach, which combines technological knowledge, commercial thinking, and a commitment to simplicity and practical value, has consistently yielded positive outcomes. This approach has enabled him to provide impactful solutions for clients in Europe, Asia, and the USA, including renowned brands such as Apple, Intel, NASA, and Hitachi.

Heini is the principal architect behind Benelizer's methodology and technology.
Experience
CMO, webCRM
Vice President, Image Metrology
CEO / Co-founder, ViaVision
Co-founder, Netsundhedsplejerske
Heini is also the author of the leadership handbook, “Content Marketing Maskinen“.
T   Connect on LinkedIn
Erik Maltby, Partner, Co-founder
Erik Maltby is a highly accomplished leader and serial entrepreneur, known for his exceptional track record in creating and scaling successful companies. With a strong passion for innovation and strategic vision, Erik has consistently achieved outstanding results throughout his career. Erik holds a master’s degree in computer science (MScEE) from the Technical University of Denmark (DTU).

With a unique blend of technical acumen and business savvy, Erik has successfully led multiple technology-driven ventures to success. Erik's profound expertise in IT, coupled with his outstanding programming skills, is essential in ensuring that Benelizer® Cloud remains fast, reliable, and secure.
Experience
CTO / founder, webCRM
Vice President, DMR Consulting / Fujitsu Consulting
Managing Director, Adcore
Managing Director, PwC Consulting
CEO / founder, Mark Information
T   Connect on LinkedIn
Christina Bendixen Andersen, Partner
Christina Bendixen Andersen is an exceptionally skilled professional with a wealth of experience in business development, communications, and marketing. With over 20 years of dedicated work in these fields, Christina has established herself as an expert in uncovering and nurturing the unique essence of B2B products and services. Christina holds a master’s degree in communications from Copenhagen Business School (CBS).

Beyond her professional accomplishments, Christina is known for her dedication to excellence, exceptional analytical skills, and strong sense of purpose. Christina’s ability to distill complex issues and prioritize customer-centric approaches plays a pivotal role in shaping Benelizer® Cloud, services, workshop formats, and master classes.
Experience
Digital Marketing Specialist, Struers
Content Manager, webCRM
Marketing Responsible, D4 Enterprise Solutions
Business Development, Chr. Hansen
Project Manager, Citroën
Christina is also the author of the leadership handbook, “Content Marketing Maskinen“.
T   Connect on LinkedIn
Lise Balstrup, Partner
Lise Balstrup has an impressive track record in leadership, development, and project management. She holds a degree in Chemical Engineering from the Technical University of Denmark (DTU).

Throughout her career, Lise has consistently demonstrated her expertise in driving successful projects and delivering exceptional results. In addition to her academic and professional achievements, Lise is renowned for her exceptional interpersonal skills. Lise's exceptional aptitude for building and nurturing relationships plays a crucial role in driving customer success at Benelizer®.
Experience
CEO / Founder, Balstrup Review
CTO, Flügger A/S
Director (PMO and Development), Chr. Hansen A/S
Director (R&D and Application), DuPont Health & Nutrition
T   Connect on LinkedIn